The panel will include all the vital players in this successful sponsorship story – the rights holder, the client as well as an independent voice.
HEAD OF COMMERCIAL MARKETING
CRICKET SOUTH AFRICA
Clive Eksteen joined CSA in October 2015 as Head of Commercial. Prior to this he was a professional entrepreneur focussing mainly in the sports and entertainment sectors. Eksteen gained a wealth of commercial marketing, advertising and event management experience and his close relationship with cricket started many years ago as a former Proteas player.
It was during this period that he was widely exposed to the commercial side of the game and its importance to keep the game healthy and sustainable. His role is to create new business and revenue generating opportunities by building and maintaining solid professional relationships, securing sponsorships and developing progressive technological skills to stay abreast with key advancements in the commercial and sports environment.
CRICKET WORLD CUP 2019
Since his retirement Elworthy has become a successful cricket administrator as Cricket South Africa's commercial and communications manager. He was appointed as tournament director for the inaugural Twenty20 World Championship in South Africa in 2007. In February 2010 Elworthy was appointed as Director of Marketing and Communications for the England and Wales Cricket Board.
Steve was recently made an MBE for his services to cricket
MD FOR ASIA, AFRICA & MIDDLE EAST
Ros Goldin has been involved in the South African sports industry for over 20 years. She started out in the Health & Racquet Club business, thereafter joining Cricket South Africa where she went on to become CSA’s first Marketing Director. Over 10 years she worked on four ICC Cricket World Cups, including Head of Marketing and Events for the inaugural T20 World Cup.
Goldin then joined FIFA as Marketing Manager: Host Cities and Special Projects for the 2010 FIFA World Cup in SA, working on a diverse commercial portfolio, and went on to consult on FIFA’s 2014 World Cup Host City marketing programme.
In 2016 Goldin was appointed Managing Director of Repucom SA (now Nielsen Sports SA), where she focused on developing consulting services for a wide range of clients, and her key interest of maximising sponsorship as a brand building tool. She left towards the end of 2018 to pursue personal interests and explore new opportunities.
HEAD OF COMMERCIAL & MARKETING
CRICKET SOUTH AFRICA
Former Proteas batsman and bowler Clive Eksteen is currently the Commercial and Marketing head of Cricket South Africa having built a successful commercial career including rights sales and management after hanging up his bowling boots.
Cricket SA have been pioneers in the evolution of the T20 cricket concept from inception and many of the innovations on and off the field now commonplace in the format globally originated in South African stadiums in the formats formative years.
At the helm of the successful new Mzanzi Super League, Clive will unpack the challenges and successes of crafting a tournament from the ground up.
CRICKET WORLD CUP 2019
With a career that recently saw Steve awarded an MBE, few have experienced the changing landscape of global cricket from both sides of the boundary rope like Steve Elworthy.
As an ex-Protea fast-bowler, Cricket SA commercial manager, Director of Marketing and Communications for the English Cricket Board, and now Tournament Director for the ICC World T20 2007 in SA, and in the UK in 2009 and now is at the helm of the ICC Cricket World Cup 2019, Steve has unique insights into the manner in which Cricket has evolved, both as a player and as a commercial proposition.
Via Skype, Steve will provide context to how global commercial partners can resonate with a local audience, and also the T20 format has changed the manner in which Cricket has been perceived, and commercialized since it’s inception in 2005.
INDEPENDANT SPORTS CONSULTANT
Ros Goldin has been involved in the South African sports industry for over 20 years and has a wealth of experience across marketing disciplines, starting off at Health & Racquet Group followed by 10 years at Cricket South Africa where as their first Marketing Director she worked on four ICC Cricket World Cups and was Head of Marketing and Events for the inaugural T20 World Cup.
Goldin then joined FIFA as Marketing Manager: Host Cities and Special Projects for the 2010 FIFA World Cup in SA, working on a diverse commercial portfolio, and went on to consult on FIFA’s 2014 World Cup Host City
marketing programme, before joining Nielsen Sports as their Managing Director until end of 2018.
Ros will be using her combined expertise to comment on the importance of understanding the operating environment, industry trends and importantlyknowing your fans, in order to most effectively evolve, adapt to and fulfil their needs. Using the T20 example, Ros will also explore the need for sports products to evolve so as to attract new audiences in order to be both relevant and sustainable.